In the vibrant tapestry of life, each chapter unfolds with its own unique blend of resilience, wisdom, and grace. From cherished daughters to nurturing mothers and loving grandmothers, women everywhere embody the essence of Generasi Naelofar. It's a celebration of strength, growth, and the eternal force of love that weaves through generations.
This Raya, EM'S joins hands with the esteemed Naelofar brand to honour this remarkable journey from generation to generation through the language of taste and texture.
A Symphony of Flavours
EM'S Soft Chunky Cookies introduces a special Raya collection featuring a selection of signature flavours that have captured the hearts of cookie lovers everywhere.
From the Malaysian-infused Pandan Kaya, a favorite of Naelofar's founder Neelofa, to the comforting Cereal Milk, the timeless OG Chocolate Chip, the indulgent Signature Red Velvet and the exclusive Fruity, each bite is a journey through flavours and memories.
Exclusive Fruity Flavour
As a highlight of this collaboration, EM'S unveils the exclusive Fruity Flavour cookie, a delightful blend of flavours inspired by the vibrancy of summer. Picture yourself stepping into a berry wonderland, where juicy Ruby chocolate chips meet zesty notes of oranges and lemons, dancing harmoniously within the cookie dough.
Ruby Chocolate is described as the fourth chocolate, now joining the milk, dark and white chocolate family. Created from the Ruby Cocoa bean and through a unique process unlocking the flavour and pink/red colour present in the Ruby Cocoa bean. No flavouring and 100% natural colours.
Naelofar-Inspired Design
The collaboration extends beyond flavors, as the packaging of the Generasi Naelofar Cookie Set pays homage to Naelofar's Generasi Raya collection shawl patterns.
Adorned with intricate designs that reflect the brand's Raya story, the box is a visual ode to the spirit of Generasi Naelofar, celebrating the beauty of tradition and innovation.
Perfect for Gifting
This special Raya collection comes with complimentary individual sealed packaging, making it perfect for gifting! Whether you're sharing the joy with family and friends or expressing gratitude to clients and colleagues, EM'S Soft Chunky Cookies are a thoughtful and delicious way to celebrate the spirit of Generasi Naelofar.
Embrace the Spirit of Generasi Naelofar
As we come together to celebrate this special collaboration, let us honor the strength, grace, and resilience of women everywhere. From the kitchen to the runway, EM'S and Naelofar invite you to savor the flavours of Generasi Naelofar and embark on a journey of taste, tradition, and transformation.
This Raya, indulge in the essence of Generasi Naelofar with EM'S Soft Chunky Cookies, where every bite tells a story of love, legacy, and the eternal bond of sisterhood.